Pinterest has quickly gained in popularity and has already amassed over 13 million followers worldwide according to some sources.
The site allows you to create ‘boards’ for different areas of interest and to ‘pin’ pictures onto these virtual pin boards. Content can be ‘re-pinned’ from images shared by other people, you can upload your own images and can post interesting pictures and ideas from across the world wide web. You can like and comment on images and can choose to follow specific boards or all content from the individuals and organisations that interest and inspire you.
Events Northern Ltd joined Pinterest in early 2012. We love the opportunities for creativity and ideas sharing that the site offers. By grouping together images and content you can create visual mood boards. It really is a beautiful site!
Interestingly the demographics of UK Pinterest users differ widely from the community of users found in the USA. We found this visual illustration from Compete really interesting. It suggests that UK users (as at December 2011) are actually younger and wealthier than their American counterparts. In the US users are overwhelmingly female (83%), however in the UK there is a much more equal split, with slightly more male members (56%). We also use the site very differently. In America the largest interest is in arts, crafts and events, however English users are more focused on business, marketing, SEO, design, blogging and the web. This could of course simply reflect the early adopters that have learnt about and shown the most interest in the site so far and so it will be very interesting to see how these statistics change and develop over the coming months and years.
So – are you already using Pinterest? We would love to connect with you if so! Or if you haven’t yet signed up and would like an invite please email firstname.lastname@example.org with your email address and we will send you an invitation to join.
What do you like most about Pinterest?
Which individuals and organisations do you enjoy following the most?
In a forthcoming blog post we will also discuss how specifically to use Pinterest for events.