Tag: Return on investment

Event Trends 2014

The event industry is constantly evolving.  Last year we wrote a blog post on Conference Trends 2013.  Reading back over the post we think that we predicted the year ahead fairly accurately (even if we do say so ourselves!) and…

Outbound Marketing is Dead

LEAD at Lancaster University Management School recently held a reunion for past students.  Becki was excited to return and hear from Nathan Smith of Smith and Smith PR.  Nathan gave a presentation entitled “Outbound Marketing is Dead: An Introduction to Inbound…