The Event Industry and Blogging: Are Event Managers Missing a Trick?

Netbook blogging on trainI investigated UK Event Management Blogs and was very surprised at the results. I think Event Managers are really missing a trick when it comes to the event industry and blogging. We are really excited to be a collaborative partner in the National UK Blog Awards, which is the first cross industry blog awards to take place in the UK.  As a blogger myself and an avid reader of blogs on a largely daily basis we are really passionate about being involved in this exciting project.  I started blogging in June 2011 and I am enjoying continually learning and developing my skills and immersing myself in the blogging community.  I am finding it truly inspiring seeing so many fantastic blogs being entered into the Awards and wish I had more time to read them all! One of the 14 categories for individual bloggers and businesses that blog to enter is the Events Category and I have been surprised to find entries in this category lagging behind the other sectors slightly.  I never seem to have any shortage of event blog posts to read, however I realise of course that many of my favourite event bloggers are not from the UK, notably:

The Event Industry and Blogging

As the UK has such a strong and vibrant community of event professionals I believed that everyone like me would be beavering away on their blog as often as they could, knowing how important it is to post regularly in terms of improving SEO, visibility and showcasing knowledge of their niche sector.  Now don’t get me wrong – many UK event professionals ARE doing this, and some of which have already entered the awards!  I did some research and it was great to see so many established blogs with regular postings and a back catalogue of archived blog posts on interesting topics (going back several years in some cases).  HOWEVER for every great up to date blog I discovered there were numerous others with blogs which hadn’t been updated since circa 2010/2011.  This made me wonder are these companies still in business?  I wondered if it was actually more detrimental having a neglected blog on their site rather than having no blog at all? In this quick investigation into UK event management blogs I searched for both Freelance Event Managers and Event Management Companies as it is proven that blogging is a great leveller in terms of inbound marketing returns, particularly for small businesses.  I was also however surprised at some of the biggest companies in the event industry not having a blog at all.  And others still that called something a blog when really it was just a series of news posts and self promotion. Now don’t get me wrong, I fully appreciate how hard successful event planners work in the industry and the long hours that they keep because I do the same too!  I am certainly not saying that I am perfect in any way – you will see that I have sometimes had months when I have not posted to this blog due to work pressure, maternity leave, etc (although hopefully not recently as this is something I am improving on and committed to).  I feel however that missing a post or three is entirely different to going AWOL from your blog for 6 months plus, particularly without any explanation.  It is one thing being busy and not having enough hours in the day but not finding the time to write a post in the space of half a year or more sends out the wrong messages I would say! It also made me laugh to discover so many sites which proclaimed “this is my new website and blog, which will be updated regularly without fail” never to have any further posts!

Generic blog logo

Universal blog icon

The UK has world class events, venues, suppliers, technology, eventprofs and event management companies but in terms of my quick blogging research it seems that the UK as a whole could be falling behind the rest of the world in the events blogosphere.  Most event managers that I know have lots to say and if the prospect appeals I would encourage you to definitely think about starting a blog and giving it a go!  Perhaps then you will be entering the awards in 2015! One thing that I have found really inspiring is the number of students and graduates blogging.  As an employer if someone with a well written blog applied for a job in this competitive market this would potentially set them apart from the other candidates as it shows self-motivation, passion, thought and dedication – all key attributes required by an event organiser.  This heartwarming article from the Guardian Professional gives a real life example: Blogging During Unemployment Helped My Career.  Despite the difficult economic climate blogging helped this Graduate into work after 2 years of unemployment and illustrates potentially the springboard that blogging could be if you so wish, whatever your profession.

 

Do you think the UK lags behind the rest of the world in terms of the event industry and blogging?  What are your favourite UK event management blogs?   Are you an event manager?  Do you or your company blog?  How often do you try to post and what is the longest period you have gone without posting?  What were the reasons for any breaks?   Do you think it is best to have a neglected blog or no blog at all?  I would love to hear your thoughts on these issues below!

In a forthcoming blog post I am going to discuss the importance in engaging with bloggers as part of your event marketing strategy, before, during and after a live event.