Trends Round Up – April 2019

The world of events is constantly changing and innovating. Here is our round up of essential inspiration, news, happenings and interesting snippets for the event industry in April 2019.

Making Event Ideas Happen

If you have an event idea you want to get started or are tasked with running an event project, you need to attend this free 2-hour workshop:

How To Bring Your Event Ideas To Life
Venue: Society1, Preston
Date: May 8th 2019, 1.30-3.30pm
Cost: Free of charge
5 places remaining!


Click here for more information about the session.

Local Event Traditions

Britain is a small but mighty island, with unique traditions, many of which manifest within events and celebrations. From Sprout Festivals, to Bog Snorkelling, and Worm Charming, to Gurning Championships, all add to the rich tapestry of UK culture.

One famous annual local tradition to Preston, which dates back hundreds of years, is Egg Rolling. Egg Rolling is a celebration within Avenham and Miller Parks in Preston, where families roll eggs down a grassy hill and chase after them. Chocolate eggs or decorated hard-boiled eggs are equally acceptable. There is an organised egg roll, on the hour, every hour. Although children can roll their egg at any point during the day!

Look Up

With the advances in event technology, and the ever growing imagination of event profs the world over, the sky is quite literally the limit now when it comes to event environments.

More and more eventprofs are going up with their ideas as they create ceiling installations to enhance the delegate experience.

Check out this digital cloud ceiling that Hawthorn produced for the Adobe Summit EMEA 2017

Photo Credit: Two by Two

Event Trees added umbrellas to the Festival of Marketing in 2017 to encourage their attendees to look up.

Look Down

At the other end of the spectrum, exhibitions are the perfect place to get experimental with your flooring. As well as colour carpets and branding opportunities, flooring can be used for directional purposes or to add to a fun theme.

Venue Spotlight: Merseyside

This month we have two venue spotlights, the first of which is looking over towards Merseyside, and Liverpool City Centre in particular.

Conference and Incentive Travel magazine hosted their inaugural Northern Forum at the ACC Liverpool this month and alongside this, we were lucky enough to be hosted at the stunning Liverpool Cathedral for a corporate dinner and wow! We were impressed!  

The stunning architecture of the imposing building really sets the scene upon arrival at the venue and the drama continues as you work your way through different spaces of the Cathedral.

We entered via the dedicated entrance to the Lady Chapel where we were greeted with drinks and canapes and had chance to take photos of the beautiful stained glass and much admired lantern lights.

Following welcome drinks we were then invited to make our way through to the main cathedral, where commandeering organ music made our walk down the amazing candle lit aisle feel like the grandest of moments.

Varied piano music from Victoria Sharpe throughout the evening provided the perfect backdrop for conversation with colleagues and the menu from the Heritage Portfolio team was the perfect balance of delicious and light yet fulfilling. Wash lighting in the C&IT branded colours matched that of the Tracey Emin installation art that adorned the seated space for dinner.

The Rise of the Selfie

The latest event making waves in the news this month was the announcement that the Flamingo Factory Selfie Rooms were heading to Manchester later on this year.

With Instagram taking over as the leading social media platform, creating spaces for selfies at events is really important to encourage sharing of an attendee experience.

The Flamingo Factory Selfie Rooms will be the first event completely dedicated to creating spaces for mini photo shoots to fill up your feed on the ‘gram!

Frugal Innovation

An interesting take away from the C&IT Northern Forum was from one of the seminars, ‘Getting Value with your Budget: being Creative and Knowing your ROI’. Holly Gaffney, Local Event Manager, Lloyds Bank spoke about hosting events with little to no budget at all, which made a really refreshing change to hear!

Yes, it is brilliant to hear about big budget events and the stunning results they produce, but what we find just as impressive is pulling off an amazing event on a shoestring budget! Thinking creatively really comes in to its own when budget is limited and a phrase our clients use comes to mind, ‘Frugal Innovation’. We think it’s a great way to explain the truly outside the box thinking it takes to run brilliant events without a brilliant budget to match!

“Events are too often judged on the size of the event budget, rather than the outcomes achieved.”

Venue Spotlight: Preston

The second venue spotlight goes to somewhere a little closer to home.

The Ivory Tower is the newest addition to event space offering in Preston City Centre. Designed to host weddings, corporate hospitality and entertaining as opposed to more corporate meeting space, the renovation of the 1st floor of 1842 on Lune St is really impressive.

Emerald green upholstery frames the more industrial brick finish walls and iron work throughout the space, with monochrome flooring that is perfect for the #ihavethisthingwithfloors hashtag on Instagram. Brass finishes across the bar give it the edge it needs to be classically cool and timeless.

Vintage Mobile Cinema

Vehicle conversions are all the rage at the moment with mobile gin bars, photo booths, and coffee carts becoming more and more popular at events. This one however takes it up a notch, and is maybe one of the best conversions we have seen.

The Vintage Mobile Cinema is less of a modern conversion and more of a carefully crafted restoration and the results are just brilliant. Fingers crossed we get the chance to bring it along to something soon!

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What a beautiful day yesterday.

A post shared by Vintage Mobile Cinema (@vintagemobilecinema) on

Social Vending Machines

Everyone knows that guests love some free event swag, but innovative ways of handing out these freebies is another way that event tech is evolving. Social Vending Machines that exchange gifts for Likes, Tweets and Interactions with a brands social media are growing in popularity. And create an experience worth sharing in itself!


We hope you enjoyed our April 2019 round up of what is hot, happening and notable in the world of events.

What are the trends you are seeing or enjoying the most for April 2019?

We would love to hear in the comments below.