What the Arctic Monkeys Teach You About Event Management

http://www.theguardian.com/music/musicblog/poll/2014/feb/20/alex-turner-brits-speech-what-did-you-think

Photograph: Yui Mok/PA Wire via The Guardian

One of the major talking points from the Brit Awards 2014 is the Arctic Monkeys acceptance speech for Best Album (their second award of the evening).  Alex Turner certainly divided opinion with his talk of sludge, swamps and rock ‘n’ roll.  People seemed to love or loathe it!  Watch the full clip at the end of this post or for comment see Alex Turner’s Brits speech – what did you think?).

At the end of his monologue Alex invites the Brits organisers to “invoice me for the microphone if you need to” and drops the mic to the ground.

As event organisers it struck me that this incident can remind us of few valuable lessons!  Here are the 5 things the Arctic Monkeys can teach us about event management:

1. Always have a plan B.  In this case it was a replacement mic!  Try to plan for the unexpected, including technical malfunction, whenever possible.

2. Be alert at all times during the live event and ready to react quickly.  In this case the sound technicians swiftly muted the microphone before it smashed to the floor.

3. People will always over or under run their allocated time.  However well you brief people, plan and rehearse timings, give cues, timing warnings, etc speakers and performers will inevitably always finish sooner or later than you have planned.  The key is dealing with it effectively to get the schedule back on track.

4. Never underestimate how unpredictable musicians/celebrities/creatives can be!  We have come across a fair few “divas” and egos in our time, particularly when working backstage at festivals and concerts.  People skills, diplomacy and patience are a must for Event Managers!

Another example of this from the Brits was Harry Styles from One Direction being at the toilet and arriving on stage half way through the rest of the group accepting an award!   

5. Controversy can be great for an event in terms of driving discussion, social media and press coverage.

Watch all of the action via this clip:

I truly think the Arctic Monkeys are lyrical geniuses and I am a big fan of their music; however if I am honest this act seemed completely unnecessary, forced and decidedly un-rock ‘n’ roll to me!  However it was certainly more entertaining and thought provoking than some of the other predictable acceptance speeches we heard on the evening!

I would love to hear your thoughts on this in the comments below!  In your eyes is Alex Turner a legend or a loser for his speech and subsequent actions dropping the mic?  What else can we as event managers learn from this incident?

5 comments

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  2. It looks pretty contrived to me! Easy to criticise as you drink expensive wine and enjoy the hospitality of the Brits…
    I love a bit of controversy at events. I’d much rather hear the opinion of someone I don’t necessarily agree with, than hear someone parrot my own opinions at me.

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